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ITB 2018. Berlin

Kanclerz Angela Merkel na otwarciu  ITB Berlin 2018.

Uroczyste otwarcie gali ITB Berlin 2018 odbędzie się w dniu 6 marca 2018 roku z udziałem czołowych postaci ze świata polityki i turystyki z panią Kanclerz Angelą Merkel na czele. - Spektakularny program Ceremonii Otwarcia targów zaprezentuje region partnerski ITB -  Meklemburgia-Pomorze Przednie. 

 ITB Buyers Circle: The meeting place for senior buyers from around the world

Hand-picked circle of international buyers with high spending power – ITB Speed Networking and evening events provide an opportunity to meet – Mecklenburg Vorpommern, the official partner of the ITB Buyers Circle and at the forefront of activities, to offer tours after the convention, starting on Friday

The meeting place for senior buyers from the travel industry: this year marks the seventh occasion that the ITB Buyers Circle will be welcoming 1,000 senior buyers from around the world who have been hand-picked based on a qualitative application procedure. Buyers from SMEs, start-ups and global players will all be taking part. Members of the ITB Buyers Circle will benefit from numerous additional services that make it easier for them to do business at the World’s Largest Travel Trade Show. This includes early access to the exhibition grounds as of 8.30 a.m., use of fast lanes at the entrances and an exclusive shuttle service on the grounds. Separate rooms for appointments and workplaces with free Wi-Fi are also available at the Marshall Haus.

”With the ITB Buyers Circle we have established an institution at ITB Berlin“, said David Ruetz, head of ITB Berlin. ”This year numerous senior buyers have applied. Many of them are regular visitors whom we are welcoming again. This is proof that our exclusive circle is very popular with buyers.“

74 per cent of the buyers have budgets exceeding one million euros, and close to 70 per cent consider economic developments in their market to be positive. More than half of the participants work for companies with over 100 employees. One in three are visiting ITB Berlin for the tenth time. Buyers belonging to the ITB Buyers Circle work in the leisure, luxury, business and MICE travel sectors.

After the convention Mecklenburg-Vorpommern, this year’s partner of the ITB Buyers Circle and the official partner region of ITB Berlin, will be offering buyers free tours of Mecklenburg-Vorpommern for the first time. The three tours will take visitors to Hanseatic cities on the Baltic, the islands of Rügen and Usedom and to the federal state’s palaces, lakes and national parks. During ITB Berlin the official partner region will be at the forefront of activities. The federal state will be represented with two stands at the Marshall Haus. On the Wednesday of ITB it will be organising a networking breakfast and also taking visitors on a guided tour of its display hall.

“The ITB Buyers Circle offers buyers a whole range of privileges that make working at the World’s Largest Travel Trade Show a lot easier“, said Matthias Machinek, a hotel buyer for DER Touristik Frankfurt GmbH. ”Being a member puts us in an ideal position to achieve good results at ITB Berlin. The activities of this year’s partner country are impressive too. Mecklenburg-Vorpommern’s offer of tours after the convention and a networking event is very attractive.“

At the ITB Speed Networking event on the Thursday of ITB members of the ITB Buyers Circle will be able to establish important contacts with national and international exhibitors. In order to do so exhibitors and buyers will have previously made appointments with the ITB Matchmaking Tool. Other opportunities for networking will include the ITB Chinese Night, the ITB Luxury Late Night, the ITB Mice Night and the ITB Medical Night, for which buyers will receive priority invitations.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2018 will be taking place from Wednesday, 7 to Sunday, 11 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.

 

Kraj Partnerski ITB 2018: Meklemburgia-Pomorze Przednie.

Meklemburgia-Pomorze Przednie należy do krajów związkowych Niemiec. Stolica landu to Schwerin. Prawie 2000 km wybrzeża z piaszczystymi plażami, malowniczymi miastami, zabytkowymi zamkami i pałacami, a to wszystko poprzecinane licznymi rzekami i jeziorami. Cały ten cud natury został wpisany na listę światowego dziedzictwa UNESCO. Land ten kryje ponad 200 zamków, a najbardziej znanym jest z pewnością Zamek Schweriner Schloss – zwany również "Neuschwansteinem Północy" – był rodową rezydencją książąt Meklemburgii-Schwerina. Dzisiaj w wyjątkowej budowli rezyduje parlament kraju związkowego, ciągnie się stąd przepiękna starówka Schwerina. Wiosną czy latem przed pałacami czy magnackimi rezydencjami często są wystawiane opery, operetki, festiwale. Kiedy wybierzemy się na spacer łatwo będzie nam rozpoznać średniowieczne uliczki portowe, gdyż są one wykonane z charakterystycznej czerwonej cegły. Możemy je podziwiać między innymi w Wismar (światowe dziedzictwo UNESCO), Rostock, Stralsund (światowe dziedzictwo UNESCO) i Greifswald. Meklemburgia Pomorze-Przednie charakteryzuje się również dużą liczbą luksusowych kurortów i uzdrowisk często o zadziwiającej architekturze. Pierwsze kurorty zaczęły powstawać w XIX wieku za sprawą Fryderyka Franciszka I, który przyjeżdżał na wybrzeże Bałtyku w celach leczniczych. Warto zwrócić uwagę na największy w centralnej Europie Park Narodowy Vorpommersche Boddenlandschaft, gdzie przylatują i odpoczywają żurawie oraz na klifowe wybrzeże Parku Narodowego Jasmund, które składa się z kredowych skał. Dla amatorów wodnego szaleństwa prawdziwym rajem z pewnością będzie „Amazonia Północy” czy Müritz - największe jezioro śródlądowe w Niemczech położone na terenie Parku Narodowego Müritz.

Zamek Schwerin

Federal Chancellor Merkel to open ITB Berlin 2018

A festive opening gala on 6 March 2018 with leading figures from politics and tourism – A spectacular programme of shows by Mecklenburg-Vorpommern, the partner region of ITB Berlin, will kick off the World’s Leading Travel Trade Show®

Numerous celebrities will be attending the World’s Largest Travel Trade Show®, with Federal Chancellor Dr. Angela Merkel due to hold a speech that will mark her opening of ITB Berlin. On 6 March 2018, on the eve of the show, ITB Berlin and this year’s partner region Mecklenburg-Vorpommern will be extending an invitation to the opening ceremony in Hall B at the CityCube Berlin. For the first time the event, which is by special invitation only, will leave a zero carbon footprint. The following will welcome the guests with speeches: Governing Mayor of Berlin Michael Müller, President of the Federal Association of the German Tourism Industry (BTW) Dr. Michael Frenzel, Secretary General of the World Tourism Organization (UNWTO) Zurab Pololikashvili, and Minister President of Mecklenburg-Vorpommern Manuela Schwesig. Dr. Christian Göke, CEO of Messe Berlin GmbH will represent ITB Berlin. The evening’s hosts will be the well-known TV presenter Judith Rakers and Tobias Woitendorf, deputy managing director and marketing and communications director of the tourism association of Mecklenburg-Vorpommern.

Taking as its slogan ’The Spirit of Nature', Mecklenburg-Vorpommern, the official partner region of ITB Berlin, will be fascinating guests with an impressive programme of shows, where tradition will inspire modernity and vice versa. 80 performing artists from Mecklenburg-Vorpommern who are directly associated with the federal state that is Germany’s most popular holiday destination will be taking part. In the ‘Modern Beach Life’ show a historical beach armchair, surfboards and a beach volleyball will meet each other. ’The Sound of Silence’ will highlight the unique landscape of the Mecklenburg Lakeland region to the musical accompaniment of the Baltic Sea Philharmonic Ensemble. In ’Fascinating Palaces and Gardens – The Special MV Edition’, models and the ballerina Lia will fascinate the audience with fashion collections from Designschule Schwerin. In ’Modern Tradition’, Breitling and The Blowboys will take part in an imaginative singing contest between two shanty choirs. Appearing directly from Shanghai via a Skype video link, Kristjan Järvi will direct ’Groovin‘ Boat Engines’, a special percussion performance by the Baltic Sea Philharmonic Ensemble, and at the show’s grand finale the world-renowned DJ and music producer Felix Jaehn (“Cheerleader”) will be conjuring a party atmosphere on stage. His songs have topped the charts in around 70 countries and he has just released his first record.

Na targach ITB Berlin 2018, m.in.:

ITB Berlin expands the Medical Tourism segment

 

Even greater demand for places in the Medical Tourism segment, now in its second year – New location in Hall 21.b – Presentations and lectures on new trends and developments at the Medical Tourism Pavilion – The Health Tourism Industry Conference is the official partner

Medical tourism is one of the markets of the future: following last year’s successful launch of the important and fast-growing Medical Tourism segment, growing demand means it has had to relocate to a larger hall (21b). Lectures and presentations will take place there, and visitors will be able to get detailed information on clinics, destinations and medical health insurances. The Health Tourism Industry Conference (HTI) is this year’s official partner of the Medical Tourism Pavilion. HTI, which this year is organising conferences in Zagreb and Brussels, specialises in medical congresses all over Europe. Taking place for the first time, the Medical Media Lunch will be held on Wednesday, 7 March, followed by the ITB Medical Night on Friday, 9 March.

Medical tourism offers huge prospects for the global tourism industry. According to the latest report by VISA and Oxford Economics, current turnover in the world’s medical tourism industry is around 50 billion dollars. Over the next ten years growth is forecast to reach up to 25 per cent per annum. The international rise in demand for Medical Tourism places at the World’s Largest Travel Trade Show reflects this trend.

This year, for the first time, the Medical Media Lunch will take place on Wednesday, 7 March from 1 to 2.30 p.m. at the Medical Tourism Pavilion. Following this event, the Medical Travel Quality Alliance (MTQUA) will present the world’s ten best clinics catering for medical tourists. In her lecture on ‘The forest and its health potential – a green pharmacy’, Dr. Karin Lehrmann, of Kaiserbäder Insel Usedom, will illustrate the health benefits of trees. In their lectures, Berlin Health Excellence and Deutscher Heilbäderverband will highlight Germany’s role as one of the world’s leading medical tourism destinations.

On Thursday, 8 March, the HTI Conference will present its latest news. Other international exhibitors will include the Dünyagöz Eye Clinic, the Esnaf Hospital from Turkey and the Conseil National of the Etablissement Thermaux from France. The Institute for Research and Development of Medical Tourism from Gdansk will update visitors on the latest developments in medical tourism in Poland. Also providing information on their health services will be Europäischer Heilbäderverband, Kvarner Health, the International Medical Group from the Dominican Republic and the Energy Clinic from Croatia. Other exhibitors will include Visit Jordan with the King Hussein Cancer Center, the largest of its kind in the Middle East.

As in every travel market, digitalisation is a hot topic in the Medical Tourism segment. On Friday, 9 March, Dr. Andreas Keck will talk about ‘The Digital Challenges in Global Medical Tourism’. Topics addressed by other lectures will include the changes and developments taking place in medical tourism, and the resultant challenges facing hotels and destinations. Over the course of 30-minute sessions Toscana Promozione Turistica (www.visittuscany.com/en/)